Free Wi-Fi or Paid?
Wireless internet is an essential feature for all guests, and it is not an optional add-on service, and this is especially true for younger and business travellers. Should this be a 'free' service or a paid option?
Of course, no service is free because all running costs are covered by guest revenue. Therefore, you must choose to add the cost of wi-fi to all room rates or offer a reduced room rate and provide wi-fi as an extra.
Making it Free
People expect wi-fi to be available by reading news, sending email, video calling their friends, or accessing social media pages. Coffee shops, restaurants, shopping centres and many other places provide free wi-fi, so why not offer it to your valued guests?
Do you ask your guests to post a review before they leave? Free internet access makes it more likely that guests will take the time to post a review, and getting good reviews is key to future business. In contrast, asking customers to pay for wi-fi means few guests will bother to post anything. Why would someone pay for wi-fi on the day they check out?
Business Travellers and Remote Workers
If your hotel caters mainly to business travellers, the situation is a little more tricky Whilst people who travel for business need wi-fi, their company will most likely pay for their lodging. They may be willing to pay for it, but when other hotels offer it for free, which option will the company choose?
Remote workers may be on a leisure trip, but they still want to keep in touch with their workplace while they’re on vacation. Of course, this class traveller will be paying their bills.
Free Gets Their Attention
Many people searching for accommodation specifically look for properties with wi-fi. Potential guests are more likely to look at your listing if they see that wi-fi is free. Your competitors may be offering rooms at a slightly higher price, but customers will still perceive that price to be better valued when it includes a free service.
Better Reviews
When guests know that you cater to all of their internet needs, they’ll be more inclined to post positive reviews. Nice hotel, good location, friendly staff,
but had to pay extra for wi-fi
is not what travellers want to hear.
Conclusion
Wireless internet is no longer a luxury or special treat, and it’s an essential part of our daily lives. When hotels around you offer free wi-fi, you will lose business if you don't follow suit.